Hello, Kayla here. We tried Linkedin marketing for the first time and I thought I’d share our experience.
It’s a new year and we are starting 2017 off right by finding new ways to share our knowledge here at Simplex-IT. One way we do this is by hosting Lunch and Learn seminars that are open to anyone. Our first event of the year was our CEO’s 7th annual IT Trends Seminar. This seminar reviews what CEO’s or business owners of small to medium sized companies need to know to take advantage of the technology available to grow their business. Since we had a specific target audience for this seminar and in the spirit of trying new things, I wanted to try Linkedin’s Sponsored Content feature. You can find this by clicking on the Business Services tab and then the Advertise option.
I know with Linkedin all the different features can be overwhelming but Linkedin does a great job of walking you through the options step by step. Sponsoring an article allows you to target your audience by location, company, industry, title etc. without having to be connected with them. This could also be a great way to gain connections and followers.
Of course, this handy tool is not free, your sponsored content is called a campaign and you can choose to pay per click or pay per 1000 impressions (CPM). We chose CPM. We bid about $50 per impression with a daily budget of $150, you choose your start and end date a total budget, your content of course and LinkedIn does the rest. The performance is tracked throughout the duration of the campaign in Campaign Manager. This allows you to see the number of times people saw your ad (impressions), number of clicks, how often people go to your website because they saw your ad, number of social actions such as sharing, liking, or commenting, average cost per click, average cost per impression, the general demographics of the people engaging, and total spent.
Our campaign ran for 4 days we had almost 11,000 impressions, 36 clicks, 6 social actions and spent $340.00. Not bad if you ask me! We had an attendee who saw the invitation on Linkedin whom wouldn’t have otherwise been reached so we consider our first LinkedIn campaign a success. I have spent a good amount of time learning and sorting through advice and best practices for sponsoring content to get the attention of the people you’re looking to reach. We are hoping to increase our LinkedIn presence this year and so far, seem to be moving in the right direction. I’m not claiming to be a LinkedIn expert but I'm willing to share what I do know, so if you have any questions feel free to contact me at Kayla@Simplex-IT.com.