Risk

What Is Risk?

Short definition:
Risk is the potential for something to go wrong and impact your business.

What this actually means for a business:
Risks can include cybersecurity threats, downtime, financial loss, or compliance violations.

Common misconception:
Many think risk can be eliminated. In reality, it can only be managed and reduced.

When this matters:
If your business relies on technology, data, or uninterrupted operations.

Related terms: Risk Management, Risk Assessment